SignalBoost SEO
Professional Services • A comprehensive search strategy and content architecture overhaul to build organic visibility and establish authority in competitive professional services.
Objective and solution overview
Problem statement
The firm depended almost entirely on referrals because they had minimal organic search visibility. Competitors were ranking for terms like 'business consulting' and 'enterprise strategy' while they got no traffic from search. Website content was outdated and didn't communicate their expertise. Site architecture was confusing - hard for Google to understand what the firm actually offered. No clear distinction between different service offerings. They weren't capturing the 'awareness' phase of the buyer's journey when prospects start researching.
Solution approach
We started with comprehensive keyword research, finding 150+ keywords their target customers search for. Created 'cornerstone' content around their 5 main service areas. Built topic clusters linking related articles together. Optimized on-page elements (titles, meta descriptions, headers) for target keywords. Fixed technical issues (site speed, crawlability, schema markup). Set up Google Search Console and Analytics properly for tracking. Created monthly content calendar with blog posts, case studies, and guides. Built high-quality backlinks by reaching out to industry publications. Implemented schema markup so Google understands their business type, reviews, and expertise.
Results
Organic traffic grew 185% year-over-year. They now rank in the top 3 positions for 18 high-intent keywords. Organic search now generates 1.2K qualified leads monthly. Content pieces like their 'Enterprise Consulting Guide' get 2,450+ organic views and generate 340 leads. They've become a recognized thought leader in their space. Cost per lead from organic search is 70% lower than their previous paid search spending.
Client details
Professional Services Firm
Ongoing
Tech stack
Features delivered
- Comprehensive keyword mapping
- Content strategy
- Site structure optimization
- Technical SEO fixes
- Backlink building
- Monthly reporting
- Analytics dashboard
- Competitive analysis
Impact metrics
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